After working on the Crossfit Propulsion project, I was approached by Greg to create the visual identity for the company Owner Academie. I quickly understood the importance of my mission: to provide this company, which specializes in training business owners and executives, with a striking visual identity.
To achieve this, I studied their mission, values, and target market to design a logo that embodies their main goal: helping business owners improve their leadership and team management. The result is a simple yet powerful logo, combining orange, black, and white for a clean and professional design.
I chose the symbol of a kettlebell, associated with physical training and strength, to reflect values important to any business leader or owner. Then, I incorporated an upward-pointing arrow in the logo to symbolize guaranteed growth in revenue, a key value for Owner Academie and in line with their mission.
By strengthening their visual identity, I am confident that the company will be able to consolidate its position in the leadership training market and continue to thrive. I am proud of our collaboration and happy to have contributed to their success.
