When Greg & Steph saw their CrossFit gym go up in flames, many would have given up. But not them. They decided to bring their gym back from the ashes to reunite their community of Spartans. This is how Crossfit Propulsion was born, formerly known as Spart Team.
When creating their new logo, the goal was not to break from the past, but to show the evolution of their gym. Therefore, I incorporated the iconic Spart Team helmet into the new name. The three lines symbolize the idea of striving for self-improvement, an important value for every CrossFit enthusiast. The result is a logo that proudly represents the history of Crossfit Propulsion and embodies their vision of a gym that inspires excellence.
Client : Crossfit Propulsion
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